Ethos for General Motors 

Ethos is the collective spirit and character of Project Renaissance for General Motors. Our goal is to create a unifying format for all teams to showcase a holistic approach to innovation.
We will highlight the defining features and unique components that intertwine with all teams under the theme of renaissance.

Envisioning the world for 2039.

A lot can change in the years. Especially with technology the entire world depends on.
Each team is embracing this EV renaissance in a mindful way that’s incorporating the most advanced technology imaginable.
Each explores a unique application of multi-sensory engagement that’s tailored to the specific demands of its user.  With Color, Material and finish, Ethos not only explored materils and color, but also scents and how they enchance each teams concepts and provide a holistic experience.